Big data is being generated by everything around us at all times. Every digital process and social media exchange produce it. Systems, sensors, and mobile devices transmit it. Big data is arriving from multiple sources at an alarming velocity, volume, and variety. To extract meaningful value from big data, you need optimal processing power, analytics capabilities, and skills.
What is changing in the realm of big data?
Big data is changing the way people within organizations work together. It is creating a culture in which business and IT leaders must join forces to realize value from all data. Insights from big data can enable all employees to make better decisions—deepening customer engagement, optimizing operations, preventing threats and fraud, and capitalizing on new sources of revenue. But escalating demand for insights requires a fundamentally new approach to architecture, tools, and practices.